CEO aka Chief Troublemaker

10 years ago I was working on secondment from the British Government/Civil Service to the European Commission. It was Friday the 24th of June 2016 - and Britain had just voted to leave the European Union in a referendum that split the country down the middle with 52%-48% voting to leave.

So many years later and the effects are still felt badly on both sides of the channel by businesses and individuals. 73% of young people voted to remain in the EU. Had only a small fraction of the population who abstained but were in favor of remaining in the EU voted - the result for British business, people, young Europeans, the geopolitical landscape could have been drastically different.

I believe in the power of the individual to make a difference, and we are in a historic period of upheaval, societal change and opportunity. So it was time to try once more to make a difference - I hope you join us and support us in standing up for our values, liberties and our future.

Business Development Manager aka Chaos Coordinator

In this world of an intense fight for money and power, I strongly believe that the most important thing is to understand and respect the person next to us.
Over the years, I kept noticing the same pattern: people talking past each other. Not even because they disagreed on everything (while often wanting the same things) but because the conversation had turned into a sort of competition where one of them wanted to be the loudest, the smartest, most indignant, and the most right. And somewhere in this chaos, people lose each other.

This bothered me. A lot. The most powerful thing in our human lives is to have the ability to communicate and to rationalize passion into something deep. I grew up believing that words, used carefully, honestly, and wisely, can be the solution for everything.

No to Apathy felt like the right place to put that belief into practice, and obviously to learn. Not because we have all the answers, but because it starts from the one question: if we can communicate and learn, why do we prefer to shout and find reasons in every argument?

For me, this is personal. It’s the kind of human being that I want to be and become.

Social Media and Designer Manager aka Scroll Stopper

To be honest, I was the kind of person this project was made for - Not in a self-centered way. Not in the sense of someone who was indifferent, just as someone who was a little lost in the noise. Feeling overwhelmed, switching off, telling myself I’ll catch up later with the news or some particular issue or topic. Knowing things mattered and still not finding the way in.

No to Apathy didn’t come to me as a cause. It came as an invitation. An invitation to finally stop scrolling past and start paying attention.

I believe that the small things such as a conversation, a share, and a decision to stay informed instead of looking away, matter more than we think. None of these actions feel like much on their own. But when we look at the big picture, the cumulative effect can add up to something great.

That’s what brought me here, and maybe that’s what brought you too.

Storyteller aka Head of Plot Twists

Storytelling has always been part of people. I think one of the most important parts of who we are. A way to pass on knowledge, bring us together to share our past, our dreams and express our frustrations.

Let me tell you a story - a common thread that run through humanity's history. A tale of misdirection, distraction and division. The dictator who needed a scapegoat to redirect the discontent of his suppressed people away from himself. The Prime minister who fought a war on the other side of war to distract from her own divisive policies. The President who bombed another country to avoid scrutiny of his own abuse. I came to No to Apathy to explore the stories and patterns that follow us through time and the lessons we have lost along the way.